Thursday, July 9, 2009
brand position and positioning......
these are damn confusing!!~~ we were stucked half way of our assignment as we were struggling for these..brand position and positioning.. damn....
have to squeeze our brain to generate some ideas...
these 2 terms actually is for product, what is the position of the product in consumer's mind?? how you position your brand??
but.... the topic that we r doin is "Gua Tempurung" .. which is not a PRODUCT....
our tutor just asked us to treat it as a product...... lol....
we tried to look for some examples on books and net.....
nike, the product attribute is "quality"...
BMW, product attribute, "luxury"..
but gua tempurung..... i cant think of any good adjective to attribute it..... haiz....
Memories kept >> 7:44 PM
Leave you words here =)
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